As time progresses, more and more products that we once loved and enjoyed are made through machinery. However, in Ipoh the well-known Sin Eng Hoe Biscuit Factory with their famous and award-winning kaya puffs and 'heong piah' holds on firmly to the art of traditional baking handed down over the generations. No doubt, this is why they are the souvenirs of choice of many visitors and day-trippers to Ipoh.
While the use of machine and technology helps to make baking faster, the art of traditional baking creates a distinctive taste that is unmatched by any machine. The third outlet of SIN ENG HOE BISCUIT FACTORY was opened in Octagon Shopping Centre, to commemorate an iconic landmark of Ipoh, is a well-known institution among the locals.